Words influence the outcome of a sales presentation. Words can change minds. People judge you by the words you use. Become word smart.

Words and Phrases people like:   I couldn’t agree more. – Protected – Fully protected. – Safe. – I respect that.- I understand how you feel. - Statistics show. – Makes sense. – Time is money. – Options. – Fair enough? – Risk management. – Right on. – You’re ahead of the game. – It pays for itself. – Invest – Investment ( instead of “buy”), -  I need your approval. – Can I make a suggestion please? – I appreciate that. – Please work with me on this. – Seems logical. – It’s easy. – You can do it. – It works. – You’re the boss. – Let me tell you a story. – Guarentee. – Please allow me. – Thank you. 

Excerpts taken from the book, THE DNA OF SELLING.  Author: Gerry Shaltz